An email is used in order to send commercial message to a group of people and the process is referred to as email marketing. Potential or existing clients when sent emails is categorized as email marketing. Marketing of emails can be sent to a purchased lead list or an existing client database. Not only is email marketing sent to a group of people but also it involves advertising, requesting for donations, business or solicit sales and finally as a means to build trust, loyalty and awareness. Brand awareness is the extent to which customers are able to recall or recognize a brand. The decision making process is aided when consumers are able to recall or recognize a brand. Brand recall and brand recognition are the types of brand awareness.
Brand awareness is a key indicator of a brand’s competitive market performance. Evoked set and consideration set are the two types of concepts which describe the specific aspects of consumer purchase decision. Brand identities in consumers memory and can be measured by how well the consumers identifies the brand under various conditions is the related functions of brand awareness. Measuring of brand strength or brand equity is important for brand awareness and its also involved in customer satisfaction, brand loyalty and the customer’s brand relationships. A brand’s market performance is indicated by brand awareness.
Adding value to the product, service or company is another role of brand awareness which is a major brand assets. As the types of brand awareness brand recall is referred to as unaided recall while brand recognition is aided brand recall. Brand recall is referred to the ability of consumers to correctly elicit a brand name from memory when promoted by a product category.
Brand recognition is the ability of the consumers to correctly differentiate the brand when come into contact with it. Allowing of marketers to identify returns on investment, measure and improve efficiency is a benefit of email marketing. Not only does email marketing allow marketers to see feedback from users in real time but also they monitor how effective their campaign is in achieving market penetration and revealing a communication channel’s scope.
Transaction and direct emails are the types of email marketing. The definition of direct emails is sending emails solely to communicate a promotional message like a special offer or product catalog. A list of customers is collected by companies in order to send them promotional messages. Based on the customer’s action with the company then transaction emails are triggered.
Triggered transaction emails include password reset emails, purchase or order confirmation emails, order status emails, email receipts, reorder emails and dropped basket messages. The primary purpose of an email results to classification as a transaction email.